BrainGymJr, a subscription-based EdTech platform offering brain development exercises, has launched a fully automated portal for children between the ages of 5-11 years. The launch comes soon after the Mumbai-based startup raised INR 2.5 crore ($339,000) in its angel round in July 2021.
BrainGymJr is a child development initiative that supplements academia by helping children sharpen their logic, reasoning, language, and math skills with simple real-life examples from our own environment.
Founded in 2020 by Vidur Garg, BrainGymJr offers a daily dose of fun exercises with real-world scenarios which are age-appropriate and aligned with learning objectives. It offers online exercises in engaging formats such as crosswords and grid questions, based on core concepts of Mathematics, English, and real-world skills. The level of difficulty is intelligently tailored for the child per subject, enabling children to learn at their own pace. Moreover, instant solutions and explanations make the learning complete. Children are positively reinforced to solve through earning points, unlocking badges, appearing on global leaderboards, and more.
Speaking about the company, Founder and CEO of BrainGymJr, Vidur Garg, said,
"Our motto at BrainGymJr is to teach children ‘how’ to think. We believe in the power of building a strong foundation of logic, reasoning and critical thinking in early years. Through our exercises on BrainGymJr, we want to make learning and application a daily habit for children. Moreover, we want the entire experience to be fun and engaging. We are thrilled to have like-minded investors supporting us. Our dream is to help children across the globe get better prepared for real-life opportunities."
BrainGymJr is backed by 10 prominent founders, angel investors, and HNIs in India including Ashok Bhavnani (Sapiens, ex Ibexi), Rajiv Dadlani (Consort Capital, investor in Wellness Forever), and Shankar Nath (Junio, ex Paytm).
Rajiv Dadlani, Consort Capital, an investor in Wellness Forever, said,
"BrainGymJr has a universal offering aimed at making children smarter by actually applying concepts learned in school. The fun formats, daily nudges and rewards keep children engaged while creating discipline. Armed with a great product that comes with a fresh approach to learning, the team is well poised to scale the BrainGymJr platform across geographies."
BrainGymJr is spearheaded by Vidur Garg, MBA (XLR) and BIT (Delhi University), who has been an integral part of the corporate world where his last stint was that of Chief Human Resources Officer in an education group spanning four countries. Recently, Vidur has been joined by Sonia Notani as a co-founder.